From our California beginnings to today, we continue to remain true to our roots. Here’s a few of the key dates in our brand timeline.
1970’s
1977: Diamond Back (two words back then) was founded as a BMX brand in 1977 by Western States Imports in Newbury Park, California and it wasn’t long before the brand expanded into the brave new world of mountain biking.
1980’s
1980: Sandy Finkelman of Wheels n’ Things helped Diamond Back form a national race team, including well established DB rider David Clinton and additional names such as Harry Leary, Doug Davis, Mike Horton, Aaron Stevens, Eddy King and Pete Loncarevich.
1982: Diamondback launched the Ridge Runner this year, which was one of the world’s first production mountain bikes.
1983: With the success of the BMX race team Diamondback took to the screen with the release of BMX Bandits, which featured one of the characters riding a Diamondback Senior Pro bike.
1990’s
1993-1997: Following the launch of DBR (Diamond Back Racing) in 1993 we dominated the global mountain bike scene, winning the US men’s National XC championships, a silver medal at the 1994 World’s Women’s XC, a bronze medal at the 1996 Atlanta Olympics in Women’s XC, the 1996 Men’s Downhill World Cup Championships and in 1997 the World Championship Men’s XC, helping to launch the careers of notable riders including Cadel Evans, Susan DeMattei and Helen Mortimer.
2000’s
2010-Present: Diamondback has continued to sponsor some of the most influential and progressive riders in the sport, including Kelly McGarry, Sam Pilgrim, Kyle Thomas, Micayla Gatto, YouTube creator Seth Alvo, Mike Hopkins, Rach McBride, and Eric Porter.
2018: The Release Carbon is introduced, Diamondbacks first proprietary carbon full suspension bike featuring Level Link suspension.
Today
Diamondback continues its focus on making bikes that riders are psyched to use. From MTB to gravel to ebikes, we’re here to make accessible bikes that can perform when you need them. Follow us to see what we’re cooking up this year.